About

The Bohol Coconuts Baseball & Softball Club is led by a unique partnership of American sports experience and deep Filipino community roots. Our management team combines decades of coaching expertise with the local political and logistical authority needed to get things done in the province.

Lerma Moore

General Manager | 915.846.0937 PH | lerma.moore@bohol-coconuts.com 

Lerma is the engine. As General Manager, she oversees the day-to-day operations, logistics, and community relations of the club.

A former Arellano University student, Lerma is a respected figure in the local community and political landscape. She is currently serving her second term on the Cambanac Barangay Council, providing the club with essential ties to local government and community leadership.

Her entrepreneurial spirit is well-proven; she has owned and managed successful eateries in both Manila and Bohol and is the co-owner of the “Move 2 Bohol” website, a resource for expats and locals alike.

Lerma is also a dedicated “Sports Mom” who understands the pathway to success: her daughter, Hali, is currently pursuing her Psychology degree in Manila, and her son, SJ, is a collegiate athlete playing NCAA basketball in Manila.

  • Focus: Operations, Government Relations, Community, Client Relations Manager.

Coach Merv Moore

Head Baseball Coach | 469.407.0272 USA | merv.moore@bohol-coconuts.com | Photo Gallery | Why Try The Impossible? 

Coach Merv brings the structure, discipline, and competitive standard of American baseball to the jungles of Bohol. The former Swiss National Team skipper spent a combined 21 months in Bhutan (2022-23) and Nepal (2023-24) training coaches and organizing camps, tournaments, and leagues.

The Texas native is responsible for player development, coaching certification, and the overall athletic curriculum of the academy. A former college newspaper editor-in-chief and award-winning sports writer, Coach Merv founded The Seagoville Gazette weekly newspaper at the age of 24. He is also the architect of the “Building the Coconuts” YouTube reality docuseries.

With a professional background rooted in leadership and operations, Coach Merv focuses on the “Mental Game” as much as the physical one. His vision is to create a collegiate-style atmosphere where Filipino athletes can develop the skills necessary to compete on a global stage.

  • Focus: Elite Player Development, Coaching Strategy, Account Executive.

Diosdado “Doodz” Banua

Director of Memberships & Volunteers

Every great organization needs a pillar in the local community, and for the Coconuts, that is “Doodz.”

A lifelong resident and trusted public servant, Diosdado is a long-time employee of the Municipality of Baclayon. His decades of experience in local government and his status as a small business owner make him the ultimate connector for our organization.

Retiring this year from municipal service, Doodz has chosen to dedicate his next chapter to the youth of Bohol. He manages our volunteer network and membership drives, ensuring that every child in the province has the opportunity to hold a bat and a glove.

  • Focus: Volunteer Coordination, Local Recruitment, Field Logistics, Strategic Partnerships.