BOHOL, Philippines – Get ready for an unprecedented look inside the birth of an elite baseball and softball academy on a tropical island paradise.
The Bohol Coconuts Baseball & Softball Club today announced a revolutionary media strategy that will embed cameras into the very heart of its operations, transforming the club’s journey into a compelling, daily documentary series.
Drawing inspiration from the paradigm-shifting media approach of “Prime Time” Deion Sanders, the Coconuts are launching a comprehensive content engine designed to showcase our elite baseball and softball programs, while introducing our youth members to a global audience.
At the core of this strategy is the flagship YouTube series, “Building the Coconuts.” Premiering on April 29th, this series will release 30-minute episodes every Tuesday and Friday, offering viewers an all-access pass to the club’s formation.
Cameras will follow founders, Head Baseball Coach Marvin “Merv” Moore and General Manager Lerma Moore, nearly 24/7, capturing the relentless effort, strategic decisions, and human stories behind building an elite baseball and softball club from the ground up.
But the vision extends far beyond a single series. The club is empowering its own youth through the creation of Tropical Paradise Media, a volunteer-run media outlet operated entirely by the club’s teenage members.
This dedicated team will be responsible for generating a torrent of daily content across YouTube, Instagram, TikTok, Reels, and Facebook – office meetings, practice sessions, tournament games, academic contests, educational field trips, and social activities.
“This isn’t just about filming drills and games,” explained Coach Merv Moore, whose background includes serving as Editor-in-Chief of his college newspaper and founding a community newspaper.
“It’s about sharing the story—the morning fog in the Cambanac mountains and the laughter during a field trip. This daily, intimate content is something you simply cannot fabricate. It’s real, it’s raw, and it’s powerfully engaging.”
General Manager Lerma Moore emphasized the dual purpose of the strategy.
“We’re giving our teenage volunteers the tools and platform needed to tell their own stories, and they’re gaining invaluable skills—videography, editing, storytelling, and digital marketing.
“We want people to see the impact, the joy, and the transformative power of what we are building here, far beyond the baseball diamond.”
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The social media strategy is designed for both impact and club growth. Coach Merv will provide editorial oversight and mentorship to the 12-person volunteer staff, leveraging his publishing experience.
The benefits of this immersive strategy are multifaceted. By having a team of volunteers filming approximately 20 hours of club activity daily, the Coconuts will build a vast, authentic content library that highlights:
The Club’s Unique Value: Showcasing the integrated model of sports, academics, nutrition, and community service.
Player & Member Journeys: Creating emotional connections by following individual growth stories over time.
The Bohol Brand: Promoting the island’s culture, landscape, and community spirit to a global audience.
Unprecedented Access: Building a loyal following by offering transparency and a genuine behind-the-scenes experience.
This strategy positions the Bohol Coconuts as a sustainable “Volunteer-Eco-Tourism” hub and a leading content creator. The world will be invited to subscribe, follow, and witness every step of the journey—from the first pitch to our first teenage prospect signing with a MLB or NPB organization.
“We’re opening our doors wide,” said Coach Merv. Through the endless stream of stories from our own youth — we’re not just developing elite baseball and softball prospects; we’re helping kids chase all types of dreams. Welcome to their story.”
About the Bohol Coconuts Baseball & Softball Club:
Launching in March and based in Barangay Cambanac, Baclayon, the Bohol Coconuts is a comprehensive sports and community organization offering youth and adult sports programming, academic and social activities, and affordable nutrition services through its soup kitchen and food store.
