By Merv Moore
Sports & Media Director
The Bohol Coconuts website welcomed more than 17,000 unique visitors from 33 countries in May. A new site record....
Moore or Less  • Sports Editorial
Why the Coconuts Media Machine Is Part of the Mission
By Merv Moore  • Sports & Media Director, Bohol Coconuts...
The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.