In Major League Baseball’s more than 150-year history, only two Black majority owners have ever held controlling stakes in an MLB franchise.
Only seven minority owners — across Black, Latino, and Asian-American backgrounds — hold principal ownership positions in the 30 MLB clubs today.
In Minor League Baseball (MiLB) and independent leagues, the numbers are only marginally better — with fewer than 15% of team ownership groups including a person of color in a controlling or co-GM role.
Ownership in professional baseball has long been defined by legacy, wealth, and access — not merit, vision, or baseball acumen.
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What if that didn’t have to be the case?
🌍 Franchise Ownership Without the Million-Dollar Price Tag
The Bohol Coconuts Baseball Club Franchise System is changing the rules — not with rhetoric, but with structure.
For a one-time franchise fee of $1,500 (with just $500 to reserve your charter territory), you — a former player, coach, teacher, veteran, entrepreneur, or community leader from any background — can become the Owner and General Manager of your own youth baseball academy in the Philippines.
No net worth minimum.
No boardroom gatekeepers.
No prior ownership experience required — only passion, integrity, and a love for player development.
This isn’t a metaphorical “seat at the table.”
It’s your own dugout. Your own draft board. Your own developmental pipeline — from Rookie Ball (ages 4–5) to Men’s League (ages 16–24) — designed to produce elite teenage prospects ready for:
- Philippines UAAP college scholarships
- The Philippine National Baseball Team
- Minor league contracts with MLB clubs and NPB (Japan) organizations
“This is for someone who loves the game too much to just watch it. This is for someone who wants to get their hands back in the dirt, to shape the future of the sport, and to do it in a place where their passion can change lives.”
— Coach Marvin “Merv” Moore, Founder & Head Coach, Bohol Coconuts
🏆 Why This Matters for Minority Leaders
Baseball has long struggled with representation — not just on the field, but in the front office and ownership suite. While over 30% of MLB players identify as Latino or Black, those demographics are almost invisible in ownership and executive leadership.
The Coconuts model flips the script:
- You control the culture, coaching philosophy, and community impact of your club
- You recruit and mentor local talent — many from under-resourced barangays — creating new pathways for Southeast Asian athletes
- You operate with autonomy, supported by a turnkey system: age-tiered leagues, wood/composite-wood bat progression, coach stipends, and year-round training infrastructure
- You can manage remotely — visiting 2–3 times per year — or embed fully in the community
- You gain access to shared resources like the Volunteer Abroad Program, bringing elite international coaches (including women from the U.S., Japan, and Europe) to train your youth players at no extra cost
- This is more than ownership. It’s legacy-building — in a region where baseball is growing, but leadership remains wide open.
📈 A Real Farm System, Not a Rec League
Unlike seasonal youth programs, the Coconuts franchise runs year-round, with:
- 7 developmental tiers (Rookie → Men’s)
- A unified talent pipeline feeding into the Coconuts All-Star Program (top 100 island-wide prospects)
- Advanced training with Coach Merv and partner instructors
- Scouting exposure: NPB teams have already expressed interest in the development model; MLB scouts are tracking the region for untapped Southeast Asian talent
The goal? By 2031, have multiple graduates signing pro contracts. By 2033, field a Men’s League so competitive it becomes a destination for international scouts.
🌴 Your Territory Awaits
Charter franchises are available across Bohol — and eventually across the Visayas and Mindanao. Each territory is exclusive, protected, and built for scalability.
You don’t need to be a millionaire.
You don’t need to be connected.
You just need to believe — as Coach Merv found out in Switzerland — that great baseball minds can come from anywhere.
“I coached against a lot of U.S. college coaches every summer overseas, but the guy who impressed me the most was an AAU baseball coach named Dave Sekac,” Coach Merv reminisced. “I want guys like Dave who was a good teacher and coach.”
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“My top players can’t elevate their game unless there are other elite players on the island pushing them,” Coach Merv added. “I want owners who see this as the ultimate challenge: build your system, develop your prospects, and let’s see who builds the better team.”
✊ Step Into the Owner’s Box
This is a historic opportunity — not just to own a team, but to redefine what baseball ownership can be: inclusive, accessible, and mission-driven.
- A real farm system with players ranging from four years-old to 24.
- Earn a 5 percent Agents Fee for every academy prospect who signs a pro contract
- Develop top SE Asian teenage baseball prospects year-round
Then the field is ready. Your baseball academy franchise is calling.
👉 Click Here to Explore the Franchise Opportunity
