Your Brand. Their Story. A Real Audience That Cares.
The docuseries publishes weekly on the Bohol Coconuts YouTube channel from June 23 through late November 2026. Each 30-minute episode is built around 15 recurring segments, every one of which carries an exclusive sponsorship placement. There is no auction, no overlap, and no ambiguity about who owns what real estate on screen.
Sponsorship rates are set by a tiered milestone pricing structure tied to actual YouTube views measured 30 days post-publish. Your episode rate is locked at that 30-day mark, so there is no renegotiation risk after you sign. This is performance-anchored advertising with predictable deliverables and a built-in audience growth incentive for both the show and its sponsors.
The show is priced at $0.05 per verified YouTube view at the 30-day mark. Your segment rate scales with actual audience size, which means you pay more only when more people are watching. Entry-level placements begin as low as $100 per episode at Tier 1, rising to $1,500 per episode at Tier 4 breakout performance. Sponsors who commit to all 29 episodes at signing receive a 20% full-season discount.
Three Ways to Advertise on Building the Coconuts
Advertiser Rate Card
The following rate card summarizes audience tiers, pricing benchmarks, and available ad formats for the Building the Coconuts 2026 season. Rates apply per episode at the 30-day verified view count milestone. All figures are in US dollars.
| Metric | Detail |
|---|---|
| Platform | YouTube (Bohol Coconuts official channel) |
| Format | 30-minute weekly reality docuseries |
| Season Length | 29 consecutive weekly episodes, June 23 to late November 2026 |
| Primary Audience | Baseball and softball enthusiasts, sports parents, Philippine diaspora, youth sports coaches, and international fans of grassroots athletic development |
| Secondary Audience | Adventure travel viewers, family lifestyle followers, Filipino community worldwide, and international viewers interested in Southeast Asian culture and development stories |
| Audience Demographics | Ages 18 to 54 primary, with a strong 25 to 44 core; mixed US, Philippines, Japan, and international viewership |
| Content Tone | Raw, unscripted, family-driven, emotionally authentic; no manufactured conflict or sensationalism |
| Pricing Model | $0.05 per verified YouTube view at 30-day post-publish milestone |
| Rate Lock Policy | Episode rate locked at 30-day view count. No renegotiation after signing. |
| Tier 1 Rate Range | $100 to $400 per episode (0 to 4,999 views) |
| Tier 2 Rate Range | $200 to $700 per episode (5,000 to 14,999 views) |
| Tier 3 Rate Range | $300 to $1,000 per episode (15,000 to 29,999 views) |
| Tier 4 Rate Range | $500 to $1,500 per episode (30,000+ views) |
| Season Discount | 20% off all 29 episodes when committed at signing |
| 4-Episode Package | Available at any tier; priced at the prevailing per-episode rate for that month’s view milestone |
| Integrated Ad Read | 15 to 30 seconds, host-delivered; priced per episode based on segment tier and view milestone |
| Category Exclusivity | Each segment is sold to one sponsor per category. No competitor placements within the same segment. |
| Deliverables per Episode | On-screen segment credit, verbal mention, and brand logo or product integration as applicable to segment type |
| Reporting | View count verified via YouTube Analytics at 30-day mark per episode; sponsor report provided monthly |
| Available Segments | 15 exclusive positions across Signature, High Visibility, Mid-Tier, and Entry Tier categories (see Section 02 and Section 03 below) |
| Contact | sponsorships@bohol-coconuts.com |
The Show: What It Is and Why It Works
Building the Coconuts is not a polished sports documentary. It is raw, unscripted, and relentlessly honest about the cost, financial, physical, and emotional, of building something from nothing on a remote Philippine island.
The cast is real: Coach Merv, Lerma, their children Hali and SJ, foreman Rogelio Olayon, and the unscripted parade of young prospects, barangay leaders, and community members that become part of the story every week.
The series premieres June 23, 2026 on the Bohol Coconuts YouTube channel and publishes new episodes every week for 29 consecutive weeks through late November 2026.
Each episode is structured around recurring segments, each of which carries an exclusive sponsor placement, meaning there is no overlap, no auction, and no ambiguity about who owns what real estate on screen.
The 15 Sponsorship Segments
The show is designed with 15 discrete, category-exclusive sponsorship positions built into its natural narrative structure.
Every segment has a defined length, a defined on-screen presence, and a defined set of deliverables for the sponsor. The segments are organized into four visibility tiers:
Signature placements (Episodes Opening Presented By and Official Uniform Partner) represent the highest on-screen frequency, appearing throughout every episode with constant brand exposure.
High Visibility segments (Island Tryout Camp, Prospect Profile, Coach’s Corner, and Moore Family Moment) are three-minute recurring features that anchor the storytelling each week.
Mid-Tier segments (Build of the Week, Athlete Recovery, Island Logistics, Dream Fund, and Bohol Island Showcase) run as two-minute thematic features.
Entry Tier segments (Soup Kitchen, Academic Excellence, Japanese Baseball Connection, and Community MVP) are specialized or periodic features with lower frequency but strong emotional resonance.
Sponsorship Revenue: Per-Episode Projections by Tier
All 15 segment prices are set by the show’s official tiered milestone pricing structure.
The rate for each episode is locked at 30 days post-publish based on actual YouTube views.
The tables below show per-episode gross revenue at full 15-sponsor sell-through for each tier, followed by full-season totals across all 29 episodes.
| # | Segment | Category | Per Episode | x 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $400 | $11,600 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $300 | $8,700 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $200 | $5,800 |
| 04 | Prospect Profile Segment | Technology · Scouting | $200 | $5,800 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $200 | $5,800 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $200 | $5,800 |
| 02 | Build of the Week Segment | Construction · Build Progress | $150 | $4,350 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $150 | $4,350 |
| 05 | Island Logistics Segment | Travel · Logistics | $150 | $4,350 |
| 08 | Dream Fund Segment | Finance · Investment | $150 | $4,350 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $150 | $4,350 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $100 | $2,900 |
| 06 | Academic Excellence Segment | Education · Youth Development | $100 | $2,900 |
| 12 | Japanese Baseball Connection | Japan · International | $100 | $2,900 |
| 13 | Community MVP Segment | Youth · Community | $100 | $2,900 |
| Tier 1 — Full Season Total (All 15 Sponsors, 29 Episodes) | $2,650 | $76,850 | ||
After 20% season commitment discount: $61,480 guaranteed.
| # | Segment | Category | Per Episode | x 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $700 | $20,300 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $500 | $14,500 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $350 | $10,150 |
| 04 | Prospect Profile Segment | Technology · Scouting | $350 | $10,150 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $300 | $8,700 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $300 | $8,700 |
| 02 | Build of the Week Segment | Construction · Build Progress | $250 | $7,250 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $250 | $7,250 |
| 05 | Island Logistics Segment | Travel · Logistics | $250 | $7,250 |
| 08 | Dream Fund Segment | Finance · Investment | $250 | $7,250 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $250 | $7,250 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $200 | $5,800 |
| 06 | Academic Excellence Segment | Education · Youth Development | $200 | $5,800 |
| 12 | Japanese Baseball Connection | Japan · International | $200 | $5,800 |
| 13 | Community MVP Segment | Youth · Community | $200 | $5,800 |
| Tier 2 — Full Season Total (All 15 Sponsors, 29 Episodes) | $4,550 | $131,950 | ||
After 20% season commitment discount: $105,560 guaranteed. A realistic target for a show gaining traction through episodes 5 to 12.
| # | Segment | Category | Per Episode | x 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $1,000 | $29,000 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $800 | $23,200 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $500 | $14,500 |
| 04 | Prospect Profile Segment | Technology · Scouting | $500 | $14,500 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $400 | $11,600 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $400 | $11,600 |
| 02 | Build of the Week Segment | Construction · Build Progress | $350 | $10,150 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $350 | $10,150 |
| 05 | Island Logistics Segment | Travel · Logistics | $350 | $10,150 |
| 08 | Dream Fund Segment | Finance · Investment | $350 | $10,150 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $350 | $10,150 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $300 | $8,700 |
| 06 | Academic Excellence Segment | Education · Youth Development | $300 | $8,700 |
| 12 | Japanese Baseball Connection | Japan · International | $300 | $8,700 |
| 13 | Community MVP Segment | Youth · Community | $300 | $8,700 |
| Tier 3 — Full Season Total (All 15 Sponsors, 29 Episodes) | $6,550 | $189,950 | ||
After 20% season commitment discount: $151,960 guaranteed. The breakout scenario, achievable if the prospect and family storytelling generates viral clip traction on Shorts and Reels.
| # | Segment | Category | Per Episode | x 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $1,500 | $43,500 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $1,200 | $34,800 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $900 | $26,100 |
| 04 | Prospect Profile Segment | Technology · Scouting | $900 | $26,100 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $700 | $20,300 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $700 | $20,300 |
| 02 | Build of the Week Segment | Construction · Build Progress | $600 | $17,400 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $600 | $17,400 |
| 05 | Island Logistics Segment | Travel · Logistics | $600 | $17,400 |
| 08 | Dream Fund Segment | Finance · Investment | $600 | $17,400 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $600 | $17,400 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $500 | $14,500 |
| 06 | Academic Excellence Segment | Education · Youth Development | $500 | $14,500 |
| 12 | Japanese Baseball Connection | Japan · International | $500 | $14,500 |
| 13 | Community MVP Segment | Youth · Community | $500 | $14,500 |
| Tier 4 — Full Season Total (All 15 Sponsors, 29 Episodes) | $10,900 | $316,100 | ||
After 20% season commitment discount: $252,880 guaranteed. The viral-growth ceiling, which would place Building the Coconuts among the top-earning independent sports docuseries on YouTube globally.
Full-Season Revenue Summary: All Four Scenarios
The following comparison reflects gross sponsorship revenue at full 15-sponsor sell-through across all 29 episodes, including the 20% season commitment discount applied at sign.
Production costs are estimated at $1,500 per episode ($43,500 for the season), covering crew time, travel, editing, and logistics in Bohol.
Segment inventory is limited to 15 sponsors per season. Contact us to reserve your category before the June 23 premiere date.
Reserve Your Sponsorship