Building the Coconuts
Executive Summary
Building the Coconuts is a 29-episode weekly YouTube reality docuseries premiering June 23, 2026, produced by the Bohol Coconuts Baseball and Softball Club.
The series follows Coach Merv Moore and his wife Lerma in real time as they carve an elite baseball and softball performance center out of the jungle mountains of Bohol Island, Philippines — searching for the next generation of Filipino baseball talent while funding and building an institution from nothing.
The Bohol Coconuts Baseball and Softball Club is seeking $15,000 production capital in exchange for 50% of net profits across all 29 episodes of the 2026 season.
This document evaluates that offer, projects revenue across all four audience-tier scenarios, and outlines the full sponsorship monetization strategy tied to the show’s 15 officially defined segment sponsorship packages.
At full sell-through with all 15 sponsorships locked by a single tier, gross sponsorship revenue across 29 episodes ranges from $102,950 (Tier 1 baseline) to $619,500 (Tier 4 breakout).
The Production Capital repayment and investor profit share are evaluated against each scenario, with the club’s retained earnings projected accordingly.
The Production Capital covers early production costs, equipment, crew travel, and four launch episodes.
The tiered sponsorship model — where each episode’s rate is locked at 30 days post-publish based on actual YouTube views — means the club collects guaranteed revenue tied to performance, with no renegotiation risk after signing.
The Show: What It Is and Why It Works
Building the Coconuts is not a polished sports documentary. It is raw, unscripted, and relentlessly honest about the cost — financial, physical, and emotional — of building something from nothing on a remote Philippine island.
The cast is real: Coach Merv, Lerma, their children Hali and SJ, foreman Rogelio Olayon, and the unscripted parade of young prospects, barangay leaders, and community members that become part of the story every week.
The series premieres June 23, 2026 on the Bohol Coconuts YouTube channel and publishes new episodes every week for 29 consecutive weeks through late November 2026.
Each episode is structured around recurring segments, each of which carries an exclusive sponsor placement — meaning there is no overlap, no auction, and no ambiguity about who owns what real estate on screen.
The 15 Sponsorship Segments
The show is designed with 15 discrete, category-exclusive sponsorship positions built into its natural narrative structure.
Every segment has a defined length, a defined on-screen presence, and a defined set of deliverables for the sponsor. The segments are organized into four visibility tiers:
Signature placements (Episodes Opening Presented By and Official Uniform Partner) represent the highest on-screen frequency, appearing throughout every episode with constant brand exposure.
High Visibility segments (Island Tryout Camp, Prospect Profile, Coach’s Corner, and Moore Family Moment) are three-minute recurring features that anchor the storytelling each week.
Mid-Tier segments (Build of the Week, Athlete Recovery, Island Logistics, Dream Fund, and Bohol Island Showcase) run as two-minute thematic features.
Entry Tier segments (Soup Kitchen, Academic Excellence, Japanese Baseball Connection, and Community MVP) are specialized or periodic features with lower frequency but strong emotional resonance.
Sponsorship Revenue: Per-Episode Projections by Tier
All 15 segment prices are set by the show’s official tiered milestone pricing structure.
The rate for each episode is locked at 30 days post-publish based on actual YouTube views.
The tables below show per-episode gross revenue at full 15-sponsor sell-through for each tier, followed by full-season totals across all 29 episodes.
| # | Segment | Category | Per Episode | × 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $750 | $21,750 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $600 | $17,400 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $350 | $10,150 |
| 04 | Prospect Profile Segment | Technology · Scouting | $325 | $9,425 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $300 | $8,700 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $275 | $7,975 |
| 02 | Build of the Week Segment | Construction · Build Progress | $200 | $5,800 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $200 | $5,800 |
| 05 | Island Logistics Segment | Travel · Logistics | $175 | $5,075 |
| 08 | Dream Fund Segment | Finance · Investment | $175 | $5,075 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $175 | $5,075 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $125 | $3,625 |
| 06 | Academic Excellence Segment | Education · Youth Development | $100 | $2,900 |
| 12 | Japanese Baseball Connection | Japan · International | $100 | $2,900 |
| 13 | Community MVP Segment | Youth · Community | $75 | $2,175 |
| Tier 1 — Full Season Total (All 15 Sponsors, 29 Episodes) | $3,550 | $102,950 | ||
After 10% season commitment discount: $92,655 guaranteed. Loan repayment and investor share calculated post-expenses from net profit.
| # | Segment | Category | Per Episode | × 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $1,400 | $40,600 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $1,100 | $31,900 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $700 | $20,300 |
| 04 | Prospect Profile Segment | Technology · Scouting | $650 | $18,850 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $600 | $17,400 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $550 | $15,950 |
| 02 | Build of the Week Segment | Construction · Build Progress | $400 | $11,600 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $400 | $11,600 |
| 05 | Island Logistics Segment | Travel · Logistics | $350 | $10,150 |
| 08 | Dream Fund Segment | Finance · Investment | $350 | $10,150 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $350 | $10,150 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $250 | $7,250 |
| 06 | Academic Excellence Segment | Education · Youth Development | $200 | $5,800 |
| 12 | Japanese Baseball Connection | Japan · International | $200 | $5,800 |
| 13 | Community MVP Segment | Youth · Community | $150 | $4,350 |
| Tier 2 — Full Season Total (All 15 Sponsors, 29 Episodes) | $7,650 | $221,850 | ||
After 10% season commitment discount: $199,665 guaranteed. A realistic target for a show gaining traction through episodes 5–12.
| # | Segment | Category | Per Episode | × 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $2,200 | $63,800 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $1,800 | $52,200 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $1,100 | $31,900 |
| 04 | Prospect Profile Segment | Technology · Scouting | $1,000 | $29,000 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $950 | $27,550 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $875 | $25,375 |
| 02 | Build of the Week Segment | Construction · Build Progress | $650 | $18,850 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $625 | $18,125 |
| 05 | Island Logistics Segment | Travel · Logistics | $575 | $16,675 |
| 08 | Dream Fund Segment | Finance · Investment | $550 | $15,950 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $550 | $15,950 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $400 | $11,600 |
| 06 | Academic Excellence Segment | Education · Youth Development | $325 | $9,425 |
| 12 | Japanese Baseball Connection | Japan · International | $325 | $9,425 |
| 13 | Community MVP Segment | Youth · Community | $250 | $7,250 |
| Tier 3 — Full Season Total (All 15 Sponsors, 29 Episodes) | $12,175 | $353,075 | ||
After 10% season commitment discount: $317,768. The breakout scenario — achievable if the prospect and family storytelling generates viral clip traction on Shorts and Reels.
| # | Segment | Category | Per Episode | × 29 Episodes |
|---|---|---|---|---|
| 14 | Episode Opening Presented By | Media · Broadcasting | $3,500 | $101,500 |
| 10 | Official Uniform & Apparel Partner | Apparel · Uniforms | $2,800 | $81,200 |
| 01 | Island Tryout Camp Segment | Equipment · Tryouts | $1,750 | $50,750 |
| 04 | Prospect Profile Segment | Technology · Scouting | $1,600 | $46,400 |
| 15 | Coach’s Corner Segment | Performance · Coaching | $1,500 | $43,500 |
| 09 | Moore Family Moment Segment | Family · Lifestyle | $1,400 | $40,600 |
| 02 | Build of the Week Segment | Construction · Build Progress | $1,050 | $30,450 |
| 07 | Athlete Recovery & Training Segment | Health · Sports Medicine | $1,000 | $29,000 |
| 05 | Island Logistics Segment | Travel · Logistics | $900 | $26,100 |
| 08 | Dream Fund Segment | Finance · Investment | $875 | $25,375 |
| 11 | Bohol Island Showcase Segment | Tourism · Destination | $875 | $25,375 |
| 03 | Soup Kitchen & Athlete Nutrition | Nutrition · Community | $650 | $18,850 |
| 06 | Academic Excellence Segment | Education · Youth Development | $525 | $15,225 |
| 12 | Japanese Baseball Connection | Japan · International | $525 | $15,225 |
| 13 | Community MVP Segment | Youth · Community | $400 | $11,600 |
| Tier 4 — Full Season Total (All 15 Sponsors, 29 Episodes) | $21,350 | $619,150 | ||
After 10% season commitment discount: $557,235. The viral-growth ceiling — would place Building the Coconuts among the top-earning independent sports docuseries on YouTube globally.
Full-Season Revenue Summary: All Four Scenarios
The following comparison reflects gross sponsorship revenue at full 15-sponsor sell-through across all 29 episodes, including the 10% season commitment discount applied at sign.
Production costs are estimated at $1,500 per episode ($43,500 for the season), covering crew time, travel, editing, and logistics in Bohol.
Net profit calculation: Gross sponsorship revenue minus $43,500 estimated production costs for 29 episodes = net profit.
Club retains 50% of net profit after repaying the $15,000 loan from gross revenue. Investor receives 50% of net profit.
Numbers assume full 15-sponsor sell-through at a single tier. Mixed-tier seasons (likely in practice) will fall between these figures.
The $15,000 Loan: Deal Analysis and Recommendation
The investor is offering $15,000 in production capital in exchange for 50% of net profits across all 29 episodes.
This is a straightforward profit-share structure tied to the series’ commercial performance. Here is how the deal plays out across the four tier scenarios with full sell-through.
Deal Terms at a Glance
The deal is favorable to the investor in any scenario where the show reaches Tier 2 or above. A $15,000 investment returning $78,000 to $256,000 in a single 29-week season represents a 420% to 1,713% return on capital — an extraordinarily high potential return that is only justified by the early-stage risk and the investor’s belief in the concept before view history exists.
For the club, the deal works because the loan solves a real production problem: funding the first four episodes before any sponsor revenue has been collected. Without capital, the show cannot launch.
With the loan, the club can produce and publish the first four launch episodes — priced at Tier 1 regardless of actual performance — and use those episodes as proof of concept to close the remaining sponsor slots at better rates.
The club is also willing to offer a 50% profit share for the 2027 season’s 29 episodes for a total investment of $25,000; however, the loan principal ($25,000) will be repaid from gross revenue before net profit is calculated, so the investor’s 50% share is computed on true net, not gross.
Production Budget: 29 Episodes
Building the Coconuts is produced on location in Bohol, Philippines, with a lean crew structure that leverages the club’s existing relationships, facilities, and local networks.
The following budget reflects realistic operating costs for a 29-episode weekly series in a developing-market production environment.
| Budget Line | Per Episode | Season Total |
|---|---|---|
| Camera Operator / Videographer (local hire) | $300 | $8,700 |
| Post-Production / Editing | $350 | $10,150 |
| Island Travel (habal-habal, boats, transport) | $150 | $4,350 |
| Equipment Maintenance and Consumables | $75 | $2,175 |
| Sponsor Asset Delivery (graphics, lower-thirds) | $100 | $2,900 |
| Social Media Clip Production (Shorts/Reels) | $125 | $3,625 |
| Tryout Camp Logistics and Setup | $200 | $5,800 |
| Miscellaneous / Contingency (10%) | $130 | $3,770 |
| Estimated Total Production Cost | $1,430 | $41,470 |
The $15,000 loan covers approximately the first 10.5 episodes of production at this budget. After that point, the show must be self-funding through incoming sponsor payments.
This makes the first-four-episodes launch window — and the Tier 1 rate cap incentive — commercially critical: every sponsor closed before June 23 reduces the cash-flow risk and extends the runway.
Growth Strategy: How the Show Climbs the Tiers
The tiered pricing model is only as valuable as the show’s ability to grow views over the 29-episode run.
The following strategy outlines the primary levers for audience growth from launch through the season finale in late November 2026.
Risk Analysis and Mitigation
Without view history, some sponsors will hesitate. If fewer than 10 of 15 segments sell before Episode 5, Tier 1 revenue may not cover production costs in the early episodes.
The $15,000 loan covers early production regardless of sponsor pace. The Tier 1 rate cap for the first four episodes is the single best incentive to close hesitant sponsors — locking them in at the lowest rate they will ever see.
If episodes consistently fail to reach 5,000 views by their 30-day mark, full-season gross revenue stays at approximately $92,655 — and net profit after production costs and loan repayment may be modest.
No episode needs to perform in isolation. A single viral Short from a Prospect Profile or a dramatic Tryout Camp moment can drive viewers back to full episodes. Consistent clip output on YouTube Shorts and Reels is the cost-free insurance policy against staying in Tier 1.
Bohol’s weather, terrain, and infrastructure create real production challenges. A typhoon, equipment failure, or health issue could break the weekly release cadence.
Beginning in Episode 3 or 4, the production should aim to stay two episodes ahead of the publish schedule. Banking episodes provides a buffer against any disruption and maintains the weekly consistency that YouTube’s algorithm rewards.
At full Tier 2 performance, the investor receives $78,083 on a $15,000 investment. The club may feel this is an expensive loan if the show performs well.
The 50% profit share is explicitly for the 2026 Season Only. If the show performs at Tier 3 or above, the club can offer to buy out the investor’s profit share early at a negotiated premium, retaining full economics for a 2027 season renewal.
Conclusion and Recommendation
Building the Coconuts is a commercially structured, mission-driven sports docuseries with a clearly defined monetization model, a compelling central story, and 15 exclusive sponsorship positions ready to be filled before the June 23 premiere.
The $15,000 loan is a reasonable offer for production capital at this stage, provided the profit-share is explicitly limited to the 2026 season and the loan principal is repaid from gross revenue before the 50% split is applied.
At Tier 1, the deal is fair to both parties. At Tier 2, the deal strongly favors the investor. At Tier 3 and Tier 4, the investor achieves an extraordinary return on a small-dollar early-stage bet.
The club’s job is to perform well enough that renegotiating before Season 2 is a conversation worth having — which means the focus for the 2026 season is execution: close as many sponsors as possible before Episode 5, build the clip-distribution engine from Episode 1, and tell the story of Bohol and these kids with the rawness and honesty that no polished sports production can replicate.
The mission is real. The story is compelling. The structure is in place. The only thing left is to build it.
“You cannot hit a curveball on an empty stomach. You cannot build something great without people who believe in it before it exists.”
