The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.
The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.
The Bohol Coconuts Souvenir Shop is now open online for our international visitors. Club members can purchase official Coconuts "merch" starting December 1 directly...
The Bohol Coconuts Baseball and Softball Club will be conducting a "Book Fundraiser" to raise money to build an indoor training center for year-round...