The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.
The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.
The search is over. After months of anticipation and an overwhelming surge of creativity from across the globe, the Bohol Coconuts Baseball & Softball...