The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.
The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.
In perhaps "the most significant youth sports initiative in Bohol's history," the Bohol Coconuts will featuring affiliate programs in all 17 barangays of Baclayon...
Imagine waking up to the sound of palm trees rustling in the tropical breeze, spending your mornings watching talented young athletes perfect their swing,...
By Hali Moore
Coconuts Staff Writer
The Bohol Coconuts Baseball & Softball Club’s ambitious plan to plant the seeds of baseball across every barangay has attracted...
Transform a Community While Building Your Brand
The Bohol Coconuts Baseball & Softball Club offers American companies with Philippine operations unique sponsorship opportunities that deliver...