Moore or Less

Moore or Less: MLB’s Race Problem

By Merv Moore Sports Director & Head Baseball Coach If there’s one thing I’ve learned from building a baseball program from scratch, it’s that talent is...

Moore or Less: How About Those Blue Jays!

By Merv Moore Sports Director & Head Baseball Coach Well, well, well. Look who’s finally back at the big dance after a 31-year hiatus. The Toronto Blue...

Moore or Less: The Awesome Savannah Bananas

By Merv Moore Sports Director & Head Baseball Coach Let me paint you a picture of a typical professional baseball game I might coach: crisp uniforms,...

Moore or Less: MLB October Magic is Back

By Merv Moore Sports Director & Head Baseball Coach Well folks, it’s that time of year again. The air is crisp, the leaves are turning, and...

Moore or Less: Americans and Japanese Continue Baseball Rivalry

By Merv Moore Sports Director & Head Baseball Coach If there’s one thing in baseball more reliable than a Dodgers payroll tweet or a rain delay...

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Moore or Less: Just Build Another Brand

By Merv Moore Sports & Media Director The Bohol Coconuts website...

Moore or Less: The Biggest Fight of My Life

There are fights you choose, and there are fights...

Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program

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Moore or Less: The Right Head Coach

The search for a leader isn’t just about baseball....

The Unique Challenge of the Bohol Coconuts Launch

The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.