Club News
Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program
.bc-article-wrap {
font-family: Georgia, 'Times New Roman', serif;
color: #222222;
max-width: 100%;
margin: 0 auto;
padding: 1.5rem 0;
}
.bc-kicker {
...
The Unique Challenge of the Bohol Coconuts Launch
The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.
Why Standard Marketing Fails Bohol’s Low-Income Families
The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.
Why “Building the Coconuts” is a Masterclass in Cross-Category Marketing
@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,600;0,700;1,600;1,700&family=Libre+Baskerville:ital,wght@0,400;0,700;1,400&family=DM+Sans:opsz,wght@9..40,400;9..40,500;9..40,600;9..40,700&display=swap');
.btc-wrap * { box-sizing: border-box; margin: 0; padding: 0; }
.btc-wrap {
font-family: 'DM Sans',...
Breaking the Pay-to-Play Cycle: The Coconuts Radical Plan to De-Risk Youth Sports
@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,700;0,900;1,700&family=Source+Serif+4:ital,opsz,wght@0,8..60,400;0,8..60,600;1,8..60,400&family=DM+Sans:wght@400;500;600&display=swap');
.bc-article-wrap * { box-sizing: border-box; margin: 0; padding: 0; }
.bc-article-wrap {
font-family: 'DM Sans',...
The Power of Authenticity: Lessons in Modern Sponsorship from the ‘Building the Coconuts’ Docuseries
@import url('https://fonts.googleapis.com/css2?family=DM+Serif+Display:ital@0;1&family=Libre+Baskerville:ital,wght@0,400;0,700;1,400&family=DM+Sans:wght@400;500;600&display=swap');
:root {
--ink: #111010;
--ink2: #3a3835;
--ink3: #6b6762;
--paper: #fdf8f2;
--paper2: #f5efe6;
--gold: #c8930a;
--gold-lt: #fdf0d0;
...
Help Wanted: Baseball & Softball Coaches
.cc-article {
max-width: 100%;
margin: 0 auto;
font-family: 'Source Serif 4', Georgia, serif;
...
“Building the Coconuts” Crowdfunding Campaign
@import url('https://fonts.googleapis.com/css2?family=Playfair+Display:ital,wght@0,700;0,900;1,700&family=Source+Serif+4:ital,opsz,wght@0,8..60,400;0,8..60,600;1,8..60,400&family=Barlow+Condensed:wght@600;700;800&family=Barlow:wght@400;500;600&display=swap');
:root {
--coconut-green: #1a5c2a;
--coconut-gold: #e8a020;
--coconut-cream: #fdf8f0;
--coconut-dark: #0f1f14;
--coconut-red: #c0392b;
--coconut-sky: #1a6b8a;
--coconut-sand: #f5ead8;
...
