Club News
Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program
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The Unique Challenge of the Bohol Coconuts Launch
The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.
Why Standard Marketing Fails Bohol’s Low-Income Families
The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.
Building a Sports Brand from Zero: The Strategy Behind Bohol Coconuts
At 6:30 AM in the Visayan jungle, the humidity is already a physical presence, a thick blanket that smells of salt air and damp...
Designing a Jungle Training Facility: Challenges You Won’t Find in the U.S.
Building a high-performance sports facility is a feat of engineering in any corner of the globe. In the United States, project managers contend with...
“Baseball in the Jungle: What The CoconutsTraining Will Actually Look Like”
Under the canopy of towering coconut palms and the thick, humid air of the Visayas, a new brand of player development is taking root....
For Sale: Prime Development Real Estate in Bohol
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Why Global Brands Should Pay Attention to the Coconuts Grassroots Baseball and Softball
In the landscape of international sports marketing, the "next big thing" often arrives from the most unexpected corners of the globe. While the world’s...
