Club News

Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program

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The Unique Challenge of the Bohol Coconuts Launch

The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.

Why Standard Marketing Fails Bohol’s Low-Income Families

The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.

Time Zones, Planning, and Pressure: Running a Startup Sports Club Across Continents

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Why We Chose to Film Everything: The Story Behind Building the Coconuts

The first camera will go up before the first shovel hits the ground. This is not an accident. It was a decision — deliberate, debated,...

Friends of Bohol Coconuts: How Fans Become Part of the Story

The tropical sun breaks over the limestone hills of Bohol with a heat that feels heavy before the clock even hits eight. In the...

Limited Drops: Why Some “Building the Coconuts” T-Shirt Designs Will Never Come Back

In an era of endless inventory, the Bohol Coconuts are doing the opposite—releasing designs once, then retiring them forever. The blue light of a smartphone...

Is This the Most Interesting Baseball Job in the World?

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