Club News
Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program
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The Unique Challenge of the Bohol Coconuts Launch
The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.
Why Standard Marketing Fails Bohol’s Low-Income Families
The specific challenge of introducing a youth development program to low-income Bohol families who have been let down by institutions before, and why earning their trust is a marketing problem unlike any other.
Time Zones, Planning, and Pressure: Running a Startup Sports Club Across Continents
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Why We Chose to Film Everything: The Story Behind Building the Coconuts
The first camera will go up before the first shovel hits the ground.
This is not an accident. It was a decision — deliberate, debated,...
Friends of Bohol Coconuts: How Fans Become Part of the Story
The tropical sun breaks over the limestone hills of Bohol with a heat that feels heavy before the clock even hits eight. In the...
Limited Drops: Why Some “Building the Coconuts” T-Shirt Designs Will Never Come Back
In an era of endless inventory, the Bohol Coconuts are doing the opposite—releasing designs once, then retiring them forever.
The blue light of a smartphone...
Is This the Most Interesting Baseball Job in the World?
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