Moore or Less

Moore or Less: Baseball, Poverty, and Opportunity—Can One Program Change the Equation?

By Merv Moore Coconuts Sports Director In the early morning haze of Bohol, before the humidity turns the air into a wet wool blanket, the silence...

Moore or Less: Why Isn’t Trevor Bauer in the Major Leagues?

There was a time when Major League Baseball was a man’s game played by flawed men. It was a league of grit, dirt, and...

Moore or Less: Building the “Coconuts Way” Culture

By Merv Moore Head Baseball Coach There is a dangerous lie floating around youth sports today. It’s the idea that structure is a cage—that high expectations...

Moore or Less: For the Girl Looking for a Real Softball Opportunity

By Merv Moore Head Baseball Coach When we talk about the future of the Bohol Coconuts, the conversation often gravitates toward baseball. It’s natural; it’s the...

Moore or Less: The Grind Behind the Glow

By Merv Moore Head Baseball Coach They say that "luck" is what happens when preparation meets opportunity. But if you’ve been following the birth of the...

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Moore or Less: Just Build Another Brand

By Merv Moore Sports & Media Director The Bohol Coconuts website...

Moore or Less: The Biggest Fight of My Life

There are fights you choose, and there are fights...

Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program

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Moore or Less: The Right Head Coach

The search for a leader isn’t just about baseball....

The Unique Challenge of the Bohol Coconuts Launch

The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.