Moore or Less

Moore or Less: The 1984 Reality That Birthed The Bohol Coconuts

By Merv Moore Head Baseball Coach Right now, I am sitting in Texas, finalizing the blueprints for a self-sustaining international sports ecosystem. On April 24, I...

Moore or Less: Coconuts Performance Center

For the last 30 years, baseball has taken me further than I ever could have imagined. From playing on the dirt fields of Seagoville, Texas,...

Moore or Less: The Selfish Coach

By Merv Moore Sports Director & Head Baseball Coach Let’s get one thing straight right from the start: I’m a selfish coach. I didn’t leave Europe—dismayed by...

Moore or Less: That Spring Time Feeling

By Merv Moore Head Baseball Coach, Bohol Coconuts I'm sitting here in Texas, watching the bluebonnets paint the highways blue and waiting for the day I...

Moore or Less: Why Try the Impossible?

By Merv Moore Sports Director & Head Baseball Coach Everyone tells me it can't be done. Build an elite baseball academy in the jungle? With no...

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Moore or Less: Just Build Another Brand

By Merv Moore Sports & Media Director The Bohol Coconuts website...

Moore or Less: The Biggest Fight of My Life

There are fights you choose, and there are fights...

Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program

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Moore or Less: The Right Head Coach

The search for a leader isn’t just about baseball....

The Unique Challenge of the Bohol Coconuts Launch

The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.