Moore or Less

Moore or Less: Remembering Lou DeMartino

Back in the summer of 1993, I was at a baseball camp in Magglingen, Switzerland. It was for the top youth players in the...

Moore or Less: Super Bowl Betting Losers

By Merv Moore Sports Director & Head Baseball Coach Tomorrow, Drake Maye will drop back. Kenneth Walker III will slice through the line. Jaxon-Smith-Njigba will look...

Moore or Less: The Forgotten Baseball Prospects

By Merv Moore Sports Director & Head Baseball Coach My journey of a thousand miles started with a single pedal stroke. It began on the quiet,...

Moore or Less: Why MLB is still not a Global Game

By Merv Moore Sports Director & Head Baseball Coach When Major League Baseball touts itself as a global game — citing the international flair of the...

Moore or Less: 2026 World Baseball Classic Preview

By Merv Moore Sports Director & Head Baseball Coach From little league games to international tournaments, I’ve learned one universal truth about baseball: it’s a game...

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Moore or Less: Just Build Another Brand

By Merv Moore Sports & Media Director The Bohol Coconuts website...

Moore or Less: The Biggest Fight of My Life

There are fights you choose, and there are fights...

Pitching to the Parents: The Hidden Audience Behind Bohol’s Newest Youth Program

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Moore or Less: The Right Head Coach

The search for a leader isn’t just about baseball....

The Unique Challenge of the Bohol Coconuts Launch

The marketing challenge of building emotional investment in a program that has no alumni, no success stories, no before and after photographs, and no proof of concept beyond a couple's conviction and a domain name.